Andy Reid vowed "next year, we're coming right back here" as the Kansas City Chiefs celebrated their Super Bowl LIV triumph with a mammoth parade on Wednesday.
The Chiefs ended a 50-year wait for a title thanks to a thrilling 31-20 victory over the San Francisco 49ers, having trailed by 10 points during the fourth quarter of the game in Miami.
It marked the crowning glory in the career of popular head coach Reid, who finally won a Super Bowl ring for the first time, and he clearly has little intention of it being his only success.
Speaking in front of fans, Reid declared: "Next year we're coming right back here. One more time, baby. One more time."
THE SEA OF RED— Kansas City Chiefs (@Chiefs) February 5, 2020
(and more coming) pic.twitter.com/GpsKjMw716
The trophy for the AFC champion is named after Lamar Hunt, the father of franchise owner Clark Hunt.
Lamar Hunt died in 2006 and superstar quarterback Patrick Mahomes, who gleefully chugged beers on the bus during the journey, said that was part of the inspiration for the Chiefs.
"When I became the starter, the first thing I wanted to do was bring the Lamar Hunt Trophy back to Kansas City, back to this organisation," said Mahomes, who was named MVP for the game.
"And the second most important thing I wanted to do was bring the Vince Lombardi Trophy to the best coach in the National Football League."
Among the celebrations and shenanigans, Travis Kelce adorned a Louis Vuitton coat reportedly worth $20,000, as well as a custom-made WWE title belt strapped around his waist.
Stepping up to the microphone, Kelce bellowed out, "Can you dig it?" and screamed, "You've got to fight for your right to party" in reference to team's anthem by The Beastie Boys.
THE CHAMPS ARE HERE pic.twitter.com/CMgDIo38LY— Kansas City Chiefs (@Chiefs) February 5, 2020
Hollywood actor and Chiefs fan Paul Rudd also got in on in the act, sharing what the result meant to him while speaking to the NFL Network.
"You get the feeling that no one else in the league is paying attention. It's a small market. Only Chiefs fans know about it," Rudd said.
"It's the first time I've been able to say to my son, 'You can be proud of this team, you don't have to wait until next year'. It's pure elation.
"Every single year since he was seven, he cries at the end of the season. This year, he cried more than ever, but they were happy tears."